Kingsbridge Retirement Community

SMS & MMS Privacy Policy

‍Last Updated: 12/03/2025

This SMS & MMS Privacy Policy (“Policy”) explains how Kingsbridge Retirement Community (“Kingsbridge”, “we”, “us”) collects, uses, and safeguards personal information for purposes of communicating with residents, their family members, caregivers, prospective residents, authorized representatives, and staff (“you”). By opting in to receive SMS/MMS communications, you agree to this Policy.

Scope

This Policy governs all SMS/MMS communications sent by Kingsbridge using any communications platform, including business VoIP systems such as RingCentral.

Types of Communications We Send

A. Informational & Transactional Communications

Sent with express consent:

Appointment or schedule reminders
Wellness check-ins (non-HIPAA unless authorized)
Dining or activity notifications
Emergency or safety alerts
Administrative updates
Staff scheduling or internal communications

B. MMS Photo & Media Messages

With your authorization, Kingsbridge may send:

Photos of residents participating in activities
General wellness or “status update” images
Event celebration photos
Brief, non-sensitive video clips

Sensitive health information, medical imagery, or HIPAA-governed content will never be sent through MMS unless Kingsbridge receives documented written authorization.

C. Marketing Messages

If Kingsbridge sends promotional texts, we will first obtain express written consent, as required by TCPA. Kingsbridge does not send marketing SMS without this separate opt-in.

Personal Information We Collect

We collect:

Identifiers

Name
Mobile phone number
Relationship to resident

Messaging Data

Opt-in/opt-out logs
Message delivery and interaction data
STOP/HELP command history
Photo/MMS permission status

Content Data

Messages sent or received
Photos or media you choose to send

How We Use Your Information

We use personal information to:

Deliver SMS/MMS messages you have requested or authorized
Maintain compliance with TCPA, CTIA, and GDPR
Manage resident engagement and family communication
Support emergency or welfare-related messaging
Respond to HELP requests and support inquiries

We do not sell personal data or share SMS/MMS consent with third parties for marketing.

Disclosure of Information

We may share information only with:

VoIP/SMS service providers (e.g., RingCentral)
Emergency responders
Authorized representatives of the resident
Legal or regulatory authorities when required

These parties must adhere to Kingsbridge’s data protection obligations.

MMS & Photo Messaging Practices

Kingsbridge may send MMS messages containing:

Activity photos
Celebration or event images
General wellness snapshots
Non-sensitive status updates

We will never send:

Medical diagnoses
Protected health record images
Any sensitive health data without prior written authorization

You may revoke MMS/photo permissions by replying STOP MMS, contacting Kingsbridge, or updating your communication preferences.

Opt-Out & HELP Instructions

Text STOP to unsubscribe from SMS/MMS communications
Text HELP for assistance

Security

We implement reasonable administrative, technical, and physical safeguards to protect SMS/MMS-related data. No electronic system is fully secure, but we take precautions appropriate to the sensitivity of the information.

Data Retention

We retain:

Consent logs as long as required by law
Messaging logs for operational and compliance purposes

You may request deletion of your data unless retention is legally necessary.

Policy Updates

Kingsbridge may modify this Policy to reflect operational or regulatory changes. Updates will be posted with a revised “Last Updated” date.

Kingsbridge Retirement Community

SMS & MMS Terms and Conditions

Last Updated: 12/03/2025

These SMS & MMS Terms and Conditions (“Terms”) govern the use of text messaging (SMS) and multimedia messaging (MMS) communications provided by Kingsbridge Retirement Community (“Kingsbridge,” “we,” “us,” or “our”). By opting in to receive SMS or MMS messages from Kingsbridge, you agree to these Terms.

If you do not agree to these Terms, do not opt in to receive SMS/MMS communications.

1. Program Description

Kingsbridge uses SMS and MMS messaging to communicate with residents, family members, caregivers, authorized representatives, prospective residents, and staff. Messages may include, but are not limited to:

Appointment reminders
Wellness or care-related updates
Community announcements and activity notifications
Dining or event information
Emergency or safety alerts
Administrative or operational communications
Photos or short videos sent via MMS (e.g., resident participation in activities or community events)

Messages are sent using business communication platforms, including VoIP services such as RingCentral.

2. Consent to Receive Messages

By providing your mobile phone number and opting in, you expressly consent to receive SMS and MMS messages from Kingsbridge at the number provided.

You confirm that:

You are the subscriber or authorized user of the mobile number, and
You are providing consent voluntarily.

Consent is not a condition of residency, employment, or receiving services, unless SMS/MMS communication is necessary for safety or emergency purposes.

3. Message Frequency & Charges

Message frequency may vary depending on your interaction with Kingsbridge and the nature of communications.
Standard message and data rates may apply according to your mobile carrier plan.
Kingsbridge is not responsible for carrier charges or fees.

4. MMS and Photo Messaging

If you consent to receive MMS messages, you acknowledge and agree that:

Kingsbridge may send photos or short video clips depicting residents participating in activities, events, or general wellness updates.
MMS content will not include medical diagnoses, clinical records, or protected health information unless you have provided explicit written authorization.
Photos will be used solely for communication and engagement purposes.

You may revoke MMS or photo permissions at any time by replying STOP, STOP MMS, or by contacting Kingsbridge directly.

5. Opt-Out Instructions

You may opt out of SMS and MMS messages at any time:

Reply STOP to any message to unsubscribe from all messaging
Reply HELP for assistance

After opting out, you will receive one final confirmation message. No further SMS/MMS messages will be sent unless you re-enroll.

6. Privacy

Your privacy is important to us. Personal information collected through SMS/MMS messaging is handled in accordance with the Kingsbridge SMS & MMS Privacy Policy.

SMS/MMS consent is not shared or sold to third parties for marketing purposes.
Information is used only to deliver authorized communications and maintain compliance with applicable laws.

For full details, please review the Kingsbridge SMS & MMS Privacy Policy.

7. Supported Carriers

SMS/MMS services are supported by most major U.S. carriers. Kingsbridge is not responsible for delayed or undelivered messages due to carrier issues, service outages, or device limitations.

8. User Responsibilities

By participating in Kingsbridge’s SMS/MMS program, you agree to:

Provide accurate and current contact information
Notify Kingsbridge if your mobile number changes
Use the service in compliance with applicable laws
Refrain from using SMS/MMS to transmit unlawful, harmful, or inappropriate content to Kingsbridge staff

9. Service Availability & Limitations

Kingsbridge does not guarantee uninterrupted or error-free SMS/MMS delivery. Message delivery may be affected by factors beyond our control, including carrier availability, network congestion, or technical issues.

Kingsbridge reserves the right to suspend or terminate SMS/MMS services at any time without prior notice.

10. Modifications to Terms

Kingsbridge may modify these Terms at any time. Updates will be posted with a revised “Last Updated” date. Continued participation in the SMS/MMS program after changes are posted constitutes acceptance of the updated Terms.

11. Disclaimer of Liability

SMS/MMS communications are provided on an “as-is” basis. Kingsbridge is not liable for:

Delayed, undelivered, or misdirected messages
Errors in message content caused by technical issues
Unauthorized access to messages due to device or carrier vulnerabilities

12. Governing Law

These Terms are governed by the laws of the State of Georgia, without regard to conflict-of-law principles.

13. Contact Information

For questions about these Terms, to request assistance, or to manage your communication preferences, contact:

Kingsbridge Retirement Community
📍 3055 Briarcliff Rd NE, Atlanta, GA 30329
📞 404-321-0263